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Rusty is an alternative surf lifestyle brand that draws inspiration from local musicians, underground art and classic surf customs. They give a nod to those who came before us, who laid the groundwork 35 years ago for our fundamental being. To chase the fire, push the limits to the brink of chaos, and come out victorious.
The Rusty DNA was set in stone in the late 80’s from a shaping bay in Southern California – where the first Rdot was glassed into a freshly shaped board by Rusty Preisendorfer. Born when likeminded people came together in pursuit of an ideology that meant something more. Creation, pride and resilience. They were a mishmash of surfers, shapers, skaters, musician and artists, all vying for a shot to set the pace for the future.
Today, Rusty continues to thrive on the pursuit of life beyond societal norms. The visionaries of the past have paved the way for a new generation that continues in the tradition of the old guard, whilst leading the youth to carry on the values of the brands foundational days. Their kind is here to stay and they’ll continue to express themselves as they see fit. Charging unapologetically head first to inspire those who follow next.