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    Instinct Durban Short Sleeve Button Up Shirt - Blue - Sun Diego Boardshop
    • 20% OFF MOST FULL-PRICE ITEMS
    Instinct Durban Short Sleeve Button Up Shirt - Blue
    Instinct
    $64.95
    1 Color
    Instinct Botanical Short Sleeve Button Up Shirt - Mauve - Sun Diego Boardshop
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    Instinct Botanical Short Sleeve Button Up Shirt - Mauve
    Instinct
    $64.95
    1 Color
    Instinct Botanical Volley - Blue - Sun Diego Boardshop
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    Instinct Botanical Volley - Blue
    Instinct
    $59.95
    1 Color
    Instinct Zuma Volley - Lavender - Sun Diego Boardshop
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    Instinct Zuma Volley - Lavender
    Instinct
    $59.95
    1 Color
    Instinct Painted Tube Rider Tee - Espresso - Sun Diego Boardshop
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    Instinct Painted Tube Rider Tee - Espresso
    Instinct
    $34.95
    1 Color
    Instinct Painted Tube Rider Tee - Navy - Sun Diego Boardshop
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    Instinct Painted Tube Rider Tee - Navy
    Instinct
    $34.95
    1 Color
    Instinct Island Paradise Tee - Navy - Sun Diego Boardshop
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    Instinct Island Paradise Tee - Navy
    Instinct
    $34.95
    1 Color
    Instinct Island Breeze Hoodie - Grey Heather - Sun Diego Boardshop
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    Instinct Island Breeze Hoodie - Grey Heather
    Instinct
    $69.95
    1 Color
    Instinct Overspray Tube Rider Hoodie - Black - Sun Diego Boardshop
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    Instinct Overspray Tube Rider Hoodie - Black
    Instinct
    $69.95
    1 Color
    Instinct Durban Boardshort - Blue - Sun Diego Boardshop
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    Instinct Durban Boardshort - Blue
    Instinct
    $64.95
    1 Color
    Instinct Durban Boardshort - Seafoam - Sun Diego Boardshop
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    Instinct Durban Boardshort - Seafoam
    Instinct
    $64.95
    1 Color

    Instinct Surf

    The story of Instinct dates back to 1972 when I was in high school. A photographer, Mike Duff, swam out at Dairy Beach in Durban and captured an image of me surfing.

    The local paper the Daily News published my first shot ever taken from the water. At 15 I was stoked!

    Surfboards back then had not become branding billboards – generally each board had a single, small logo identifying the manufacturer which in my town were Safari, Holmes and Wetteland.

    - Shaun Tomson