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    Instinct Rip It Good Tee - Chambray - Sun Diego Boardshop
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    Instinct Rip It Good Tee - Chambray
    Instinct
    $34.95
    1 Color
    Instinct Rip It Good Tee - Pepper - Sun Diego Boardshop
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    Instinct Rip It Good Tee - Pepper
    Instinct
    $34.95
    1 Color
    Instinct Radiant Glow Tee - Pepper - Sun Diego Boardshop
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    Instinct Radiant Glow Tee - Pepper
    Instinct
    $34.95
    1 Color
    Instinct Eclipse Tee - Ivory - Sun Diego Boardshop
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    Instinct Eclipse Tee - Ivory
    Instinct
    $34.95
    1 Color
    Instinct Slanted Hat - Brown/Yellow - Sun Diego Boardshop
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    Instinct Slanted Hat - Brown/Yellow
    Instinct
    $29.95
    1 Color
    Instinct Slanted Hoodie - Black - Sun Diego Boardshop
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    Instinct Slanted Hoodie - Black
    Instinct
    $69.95
    1 Color
    Instinct Overspray Tube Rider Hoodie - Alpine Green - Sun Diego Boardshop
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    Instinct Overspray Tube Rider Hoodie - Alpine Green
    Instinct
    $69.95
    1 Color
    Instinct Julian Crewneck - Black - Sun Diego Boardshop
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    Instinct Julian Crewneck - Black
    Instinct
    $69.95
    1 Color
    Instinct Durban Short Sleeve Button Up Shirt - Blue - Sun Diego Boardshop
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    Instinct Durban Short Sleeve Button Up Shirt - Blue
    Instinct
    $64.95
    1 Color
    Instinct Botanical Short Sleeve Button Up Shirt - Mauve - Sun Diego Boardshop
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    Instinct Botanical Short Sleeve Button Up Shirt - Mauve
    Instinct
    $64.95
    1 Color
    Instinct Zuma Volley - Lavender - Sun Diego Boardshop
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    Instinct Zuma Volley - Lavender
    Instinct
    $59.95
    1 Color
    Instinct Painted Tube Rider Tee - Espresso - Sun Diego Boardshop
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    Instinct Painted Tube Rider Tee - Espresso
    Instinct
    $34.95
    1 Color
    Instinct Painted Tube Rider Tee - Navy - Sun Diego Boardshop
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    Instinct Painted Tube Rider Tee - Navy
    Instinct
    $34.95
    1 Color
    Instinct Island Paradise Tee - Navy - Sun Diego Boardshop
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    Instinct Island Paradise Tee - Navy
    Instinct
    $34.95
    1 Color
    Instinct Island Breeze Hoodie - Grey Heather - Sun Diego Boardshop
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    Instinct Island Breeze Hoodie - Grey Heather
    Instinct
    $69.95
    1 Color
    Instinct Overspray Tube Rider Hoodie - Black - Sun Diego Boardshop
    • QUICK SHIP ITEM - SHIPS IN 2-3 DAYS
    Instinct Overspray Tube Rider Hoodie - Black
    Instinct
    $69.95
    1 Color
    Instinct Durban Boardshort - Blue - Sun Diego Boardshop
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    Instinct Durban Boardshort - Blue
    Instinct
    $64.95
    1 Color
    Instinct Durban Boardshort - Seafoam - Sun Diego Boardshop
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    Instinct Durban Boardshort - Seafoam
    Instinct
    $64.95
    1 Color

    Instinct Surf

    The story of Instinct dates back to 1972 when I was in high school. A photographer, Mike Duff, swam out at Dairy Beach in Durban and captured an image of me surfing.

    The local paper the Daily News published my first shot ever taken from the water. At 15 I was stoked!

    Surfboards back then had not become branding billboards – generally each board had a single, small logo identifying the manufacturer which in my town were Safari, Holmes and Wetteland.

    - Shaun Tomson