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Instinct Surf
The story of Instinct dates back to 1972 when I was in high school. A photographer, Mike Duff, swam out at Dairy Beach in Durban and captured an image of me surfing.
The local paper the Daily News published my first shot ever taken from the water. At 15 I was stoked!
Surfboards back then had not become branding billboards – generally each board had a single, small logo identifying the manufacturer which in my town were Safari, Holmes and Wetteland.
- Shaun Tomson
Frequently asked questions
Does Sun Diego carry Instinct?
Yes. Sun Diego is an authorized Instinct retailer. We carry Instinct surf apparel online and in our San Diego area stores.
Where can I buy Instinct in San Diego?
Shop Instinct at Sun Diego online with free shipping on orders over $100, or in person at our five locations: Pacific Beach, Mission Beach, Carlsbad, UTC/La Jolla, and San Clemente.
Is Sun Diego an authorized Instinct dealer?
Yes. Sun Diego has carried leading surf and lifestyle brands since 1981 and is an authorized Instinct stockist, so every piece is genuine.
What Instinct products does Sun Diego carry?
We carry Instinct surf apparel including sweatshirts, volley shorts, tees, hats, and shorts.
Can I return or exchange Instinct bought from Sun Diego?
Yes. Instinct purchases are covered by our 60-day money-back guarantee. Return or exchange online orders or bring them to any Sun Diego store.