Shop Kook of the Day | Sun Diego

Shop Kook of the Day at Sun Diego


In an era where corporate fat cats are taking the reigns at legacy surf companies and there's a concentrated push to make pro surfing into a glamour sport, Kook of the Day felt there was a need for something different in the industry...something core to surf culture. The brand's goal is to secure itself as a pillar in the surf industry as a comedic and fun outlet from all the "fluff and BS" that is pro surfing today.

Shop Kook of the Day online now at Sun Diego.