Breast cancer: Let’s be honest, it's a topic we are not fond of… Unfortunately, that’s not going to help anyone in the fight against this potentially fatal disease. And thanks to organizations like Boarding 4 Breast Cancer (B4BC), people are talking which leads to prevention, detection, AND treatment. B4BC is a unique organization in the fight. Its youthful, lively presence dedicated to providing education, prevention and support programs for young adults and the action sports community. It's made a HUGE impact amongst women who otherwise might not have paid attention. This makes Mizu very excited to announce their partnership with B4BC with the PINK bottle, on which we donate a percentage of every sale to the organization, all year long. Just another way to spread the word of breast cancer awareness! We are proud to support this collaboration. You can find this bottle at all of our Sun Diego stores. Visit b4bc.org for more information on the organization.