Brand Spotlight: Salty Crew
Read up on how Salty Crew makes gear for those who never leave the water. In a world where culture and history get lost in the speed of information and technology, Salty Crew hearkens back to a time where the coastal outcast could find refuge at the beach. Whether it be for surfing when there are waves, fishing and diving when it is flat, or sailing when the wind picks up, Salty Crew Clothing looks to encourage all things salty. As CJ Hobgood tells us in this article: salty stands for"Salvaging A Lifestyle for Tomorrow’s Youth, or S-A-L-T-Y." The Salty Crew approach to design and business is truly refreshing and they champion leaving the ocean a better place than when you got to it. When all is said and done, the brands that are aware of their roots and stand for something bigger will make the biggest impact and Salty Crew is on the right track.