Agenda Long Beach : Fall '16
The biannual west coast Agenda Show took place at the Long Beach convention center last week. Get a peek at what the surf and skate industry is up to and take a glimpse of what's to come from Fall '16. Edgy slogans for food vendors let everybody know that this is not your dad's industry seminar. It's not uncommon to see brands dressed together in uniform. This two man team is geared up and ready to make some connections. The show floor is abuzz with industry talk, meetings, reunions, shmoozing and all matter of not skateboarding or surfing. Each brand takes advantage of their booth space in a different way. Clearly, some are at least trying to bring the beach to the show floor. Once the business is done, the show is basically an excuse to hang with work friends and blow off steam. Arcade facilities in the Flexfit lounge included air hockey, Jurassic Park pinball, Galaga, The Simpsons and more all within steps of a fully flowing bar. Once more, each brand uses their space to define their image, and / or just party. Agenda is the best place to spot rising trends before the masses catch wind. The scene heats up on the mini ramp this year's only venue for actual skateboarding. Texas plants to come from the overall guy. A message to the big brands? Love: the little guys. More from this awesome campaign from Stance and their new underwear line. Captain Fin does it right with sweet photographs and California vibes galore. Speaking of California: The Sector 9 crew was in the house, as always. More woodsy themes to come in '16 from Nixon watches and basically everyone else... Except for these guys, who were coming original with a half-court, some bicycles and a fully red booth that was an effective way to stand out. Other unique happenings on the show floor: Getting trimmed up by Uppercut Deluxe's own Dane Hesse at the Absolute booth. NHS with the no-nonsense approach and product to back it up. What's old is new and chainstitch isn't for your grandmother's sewing club anymore. Vans celebrates 50 years in the waffle biz' with an exclusive collection, paying tribute to the decades that earned the brand their #1 skateboard shoe rep. Look for the Vans 50th anniversary shoe collection in stores soon. Some live painting from Michael C. Hsiung, capturing the important things in life onto the canvas: old dudes, pizza, motorbikes, skateboards, palms, ghetto blasters, cactus and beer. See you next time! Way ahead of us all, on that Agenda '18 tip.