Welcome to Sun Diego. We’ve had the pleasure of calling San Diego both "paradise" and our "home" for over 35 years. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have nine unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes.
We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.
Featuring the best assortment of products from brands that range from staple to niche, and even those that are new to the scene, Sun Diego offers something for everyone committed to the sun and coastal living and playing. From the iconic beaches of Carlsbad to Opening Day in Del Mar, Belmont Park in Mission Beach to Petco Park in the Gas lamp, the Hidden Valley to Solana Beach and La Jolla Cove to the pavements of North County, East County and South County, we have what you need. We are proud that our push to keep San Diegans dialed on the latest trends is making waves. See you in the water…on the beach…or just hanging out at your favorite micro-brewery and remember…You’re ALWAYS welcome to drop in on us….