We’ve had the pleasure of calling San Diego both "paradise" and our "home" for over 35 years. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have ten unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes.
We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.
Featuring the best assortment of products from brands that range from staple to niche, and even those that are new to the scene, Sun Diego offers something for everyone committed to the sun and coastal living and playing. From the iconic beaches of Carlsbad to Opening Day in Del Mar, Belmont Park in Mission Beach to Petco Park in the Gaslamp, the Hidden Valley to Solana Beach and La Jolla Cove to the pavements of North County, East County and South County, we have what you need. We are proud that our push to keep San Diegans dialed on the latest trends is making waves. See you in the water…on the beach…or just hanging out at your favorite micro-brewery and remember…You’re ALWAYS welcome to drop in on us.
Great Atmosphere, Great Products, Great Staff
Come and visit any of our 10 Sun Diego BoardShop stores located throughout Southern California.
Our final skate stop of the 2016 season. See the recap > SUN DIEGO x VANS Am Slam Season Finale Last Saturday and Sunday (September 24th & 25th) saw riders attack the final stop of the 2016 Am Slam Skate Series presented by Sun Diego and Vans. The contest showcased a custom built course setup in the parking lot
Check out the recap of our final stop of the 2016 season > SUN DIEGO x O’NEILL Am Slam Season Finale Last Saturday and Sunday (September 24th & 25th) marked the final stop of the 2016 Am Slam Surf Series presented by Sun Diego and O’neill. The contest went down right outside Belmont Park in beautiful
Our biggest event of the year is coming to Mission Beach on the 24th and 25th of September! San Diego’s Largest Surf & Skate Contest – The Sun Diego Am Slam We will be holding the grand finale of our AM SLAM Surf and Skate series at Belmont Park in Mission Beach, Saturday and Sunday, September 24th