We’ve had the pleasure of calling San Diego both "paradise" and our "home" for over 35 years. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have ten unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes.
We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.
Featuring the best assortment of products from brands that range from staple to niche, and even those that are new to the scene, Sun Diego offers something for everyone committed to the sun and coastal living and playing. From the iconic beaches of Carlsbad to Opening Day in Del Mar, Belmont Park in Mission Beach to Petco Park in the Gaslamp, the Hidden Valley to Solana Beach and La Jolla Cove to the pavements of North County, East County and South County, we have what you need. We are proud that our push to keep San Diegans dialed on the latest trends is making waves. See you in the water…on the beach…or just hanging out at your favorite micro-brewery and remember…You’re ALWAYS welcome to drop in on us.
Great Atmosphere, Great Products, Great Staff
Come and visit any of our 10 Sun Diego BoardShop stores located throughout Southern California.
Stance is adding to their popular Star Wars Collection of socks. Check out their latest additions. STANCE x STAR WARS Stance has done it again, adding all new styles to their ever popular Star Wars Collection. The new collection features all your favorite characters from the latest Star Wars movie! Choose from characters like BB-8,
Today starts week 6 of our 7 Weeks of Summer and Vans is making it happen with everything from gift with purchases to BBQ’s. See post for Details. 7 Weeks of Summer Week 6: VANS Today starts the 6th week of our 7 Weeks of Summer and Vans has a great week in store! First
Welcome back to our second installment of our shop spotlight series. This week we will get you up to speed with our Twin Inns surf shop in Carlsbad. Not too long ago, our Carlsbad location moved into the historic Twin Inns building in downtown Carlsbad. A natural location for a surf shop, located just blocks