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New Sun Diego Flannels

Check out the newest in Sun Diego Flannels…

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Roxy DIY Event

Get the deets on this DIY Roxy Event…

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Uppercut Deluxe Pop-Up Barber Shop

See the details on this pop-up barbershop at our Carlsbad location!

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Nixon Custom Watch Workshop

Make it your own at this weekend’s custom Nixon Watch Workshop

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Solana Beach Store Sale

Get the scoop on the month long Solana Beach Store Sale here!

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Brixton and Coors Banquet Collaboration Highlights

Check out the newest from the Brixton and Coors Banquet Collaboration Series…

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Cyber Monday 2017

Keep it going with the Cyber Monday Sale!

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Black Friday Sale 2017

Black Friday madness is upon us. Check out what we have to offer this year…

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Sun Diego Loyalty Program

We want to give our loyal customers the credit they deserve. Here is how we’re going to do it..

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Sun Diego Fall Gear

Check out the new Sun Diego Fall Product

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Veterans Day 2017

See how we are honoring all of our veterans on Veterans Day weekend.

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Canned Food Drive 2017

Save some cash and feed those in need all at once. Find out how here!

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Brand Spotlight: Outerknown

Check out our newest Brand Spotlight on Kelly Slater’s Outerknown

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Win This Greg Noll Surfboard For SIMA

Find out how to help people in Puerto Rico and win a Greg Noll surfboard for just $1.

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Solana Beach Sidewalk Sale

More savings this weekend at the Solana Beach Sidewalk Sale. Check it out here!