We’ve had the pleasure of calling San Diego both "paradise" and our "home" for over 35 years. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have ten unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes.
We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.
Featuring the best assortment of products from brands that range from staple to niche, and even those that are new to the scene, Sun Diego offers something for everyone committed to the sun and coastal living and playing. From the iconic beaches of Carlsbad to Opening Day in Del Mar, Belmont Park in Mission Beach to Petco Park in the Gaslamp, the Hidden Valley to Solana Beach and La Jolla Cove to the pavements of North County, East County and South County, we have what you need. We are proud that our push to keep San Diegans dialed on the latest trends is making waves. See you in the water…on the beach…or just hanging out at your favorite micro-brewery and remember…You’re ALWAYS welcome to drop in on us.
Great Atmosphere, Great Products, Great Staff
Come and visit any of our 10 Sun Diego BoardShop stores located throughout Southern California.
This week we will be spotlighting our UTC shop! As far as San Diego areas go, nothing beats La Jolla. Everything from colleges, to aquariums, to world class surf breaks, La Jolla does it all with style-including their shopping. And smack dab in the middle of the Westfield UTC mall is our Sun Diego Boardshop,
Stance invited our top saleswoman selling Stance product to their headquarters! Stance has turned one of the most boring accessories into the most exciting in a few years. Stance owners, looking at the bigger picture and saw that this accessory has been taken for granted. Stance has ignited their creativity with self-expression, that has
Padres hard up for 2017 hold tryouts for 2 Sun Diego executives > Padres Tryouts Hit Bottom of the Bucket Due to a long list of injuries and players simply being marked as “unavailable”, the San Diego Padres extended their tryouts to whoever showed up Tuesday night. Enter Sun Diego’s VP of Marketing/Operations-Pete Censoplano. Pete brings